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Chinese consumers are increasingly demanding customized products with features and functions of their choice. This demand is being met by cutting-edge digital technologies that are reshaping the operations and strategies of Chinese manufacturers and online retailers. Examples of such products include nappies designed to minimize skin rashes and refrigerators that keep food fresh and healthy. Industry experts say the days when consumers were just passive buyers are over, as next-generation information technologies create new intelligent and green consumer goods and foster fresh consumption growth areas.
