Artificial Intelligence (AI) in marketing has been gaining traction as experts leverage the combination of human creativity and intelligent tech to better understand and engage with customers. AI marketing enables teams to create hyper-personalized online experiences, establish compelling communication channels, automate on-demand tasks, collect customer data, and provide advanced data analysis. AI marketing is expected to increase customer satisfaction by 25% in 2023, and with the right tools and implementation, marketing teams can unlock the potential to create relevant and timely communication efforts. AI systems such as ChatGPT, Google’s Bard, and Bing’s Sydney have marked a turning point in the commercial development of AI, and have already helped shape the way experts understand their customers.
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