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Artificial Intelligence (AI) has come a long way since its inception in the 1950s, and is now transforming our daily lives in more ways than we realize. AI is being used to analyze customer data, personalize marketing messages, and enhance advertising campaigns, among other applications. AI enables businesses to gather, analyze, and segment customer data quickly, allowing companies to develop personalized marketing messages that resonate with their customers. This article explores how AI is shaping the future of marketing.