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AI has become a powerful tool for making strategic decisions, and strategy and marketing consultancies are increasingly utilizing AI technologies to improve their strategic thinking processes. AI tools such as chatbots, natural language processing (NLP) algorithms, and machine learning algorithms are being used to analyze target audiences and market trends, and to analyze large amounts of customer data. AI-based marketing is set to grow from $12 billion in 2020 to $108 billion by 2028. AI technologies can be used to improve strategic thinking processes by analyzing data, building predictive models, and using natural language processing (NLP) algorithms.