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Artprice by Artmarket has developed proprietary algorithms and AI technology to generate highly relevant and personalized recommendations for users, allowing them to explore the art market more deeply. This technology was made possible by Serveur Group’s acquisition of innovative companies like Xylogic, which is made up of prestigious scientists from CERN and WHO. Artprice by Artmarket has twice consecutively been awarded France’s state-backed “Innovative Company” label. The current legislative context includes GDPR and other regulations regarding AI.