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Machine Learning (ML) is a type of Artificial Intelligence (AI) that uses algorithms to become better at performing a specific task as it is exposed to more data. Businesses use ML to automate their day-to-day tasks and require data to do so. Data can be classified as internal, external, structured, unstructured, or semi-structured. Internal data is collected by the organization itself and external data is collected from third-party sources. Structured data fits neatly into tables, while unstructured data includes pictures, videos, and audio.