This report provides an analysis of the global big data and business analytics market, which was valued at US$294.16 billion in 2022 and is expected to grow to US$662.63 billion by 2028, at a CAGR of 14.48%. The market is driven by the increasing need for data-driven decision-making, the growing volume and variety of data, and the increasing adoption of cloud-based technologies. Software segment held the major share in the market, followed by services, while dash board & data visualization held the major share in the market, followed by data mining & warehousing.