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The Philippines has become a global hub for e-commerce business process outsourcing (BPO) services due to its highly skilled, English-proficient workforce and dedication to technological innovation. Companies are turning to the Southeast Asian country for customer support, order management, inventory control, and data analysis. AI-driven customer support solutions, such as chatbots and virtual assistants, are revolutionizing the way e-commerce businesses interact with their customers. Data analytics and machine learning algorithms are also being used to enhance various aspects of e-commerce support, from inventory management and order processing to fraud detection and personalized product recommendations.