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Market research companies in the USA have become increasingly important in 2023 due to the rapidly changing business landscape. Companies today need up-to-date, reliable data and insights to make informed decisions. These companies provide insights on customer preferences, trends, competition, and more. There are many prominent market research companies in the USA that specialize in providing specific types of data and insights, such as Nielsen, ComScore, Gartner, Forrester, Accenture, Kantar, and Ipsos. These companies also offer specialized services such as brand tracking, product testing, and customer satisfaction surveys.