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GenInvo, a leading provider of life science product and business solutions, has announced the launch of its new, on-demand service: Datalution. This service is designed to address the challenges the pharmaceutical industry faces in generating data for clinical trials. Datalution is a collection of data that is generated programmatically using GenInvo’s technology and is versatile and rich enough to simulate multiple scenarios. Synthetic data, which is made-up information that appears to be real data, is used to replace production or operational data test datasets, validate mathematical models, and train machine learning models.