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Data analytics is the process of collecting, processing, and analyzing data to gain insights and knowledge that can be used to inform decision-making. It involves using various techniques such as statistical analysis, machine learning, data visualization, and data mining to extract meaningful information from large and complex datasets. Data analytics is widely used in various fields, including business, healthcare, finance, marketing, and government, to identify patterns, trends, and anomalies in data that can help organizations make informed decisions and improve their performance.