“bad Ads Are Spam But Good Ads Are Content”: Moloco India’s Siddharth Jhawar

Moloco, a multinational adtech company, is transforming ad personalisation into engaging content for enhanced user experience. In partnership with Viacom18 and JioCinema, Moloco is reshaping Indian advertising with advanced capabilities and a focus on user privacy. Moloco’s success stories include significant user growth for Rummytime and 5x growth for Zupee. In an interview, Moloco India’s general manager discusses the company’s approach to addressing ad fraud and privacy concerns in the Indian market, emphasizing transparency, vigilance, and working with trusted partners.