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In 2020, the world has seen seismic transformations that have revolutionized work and life. In 2023, the tech world welcomed a game-changing innovation – GenAI, a revolutionary AI technology that includes ChatGPT. AI’s expansive potential has been showcased across industries like healthcare, real estate, finance and functions like sales, marketing, manufacturing. In 2023, forward-thinking businesses harnessed AI to gain an edge in digital marketing, producing content ten times faster at a fraction of the cost. However, in 2024, we can anticipate a broader adoption of ChatGPT and a surge in AI tools. Leaders must urgently upskill on AI capabilities to stay ahead of the curve and thrive in the new era of rapid change.