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AI is transforming various aspects of marketing and advertising, from content creation, customer segmentation to campaign optimisation. AI is enabling marketers and advertisers to deliver more personalised, relevant, and effective messages to their target audiences while also improving their efficiency, productivity, and profitability. Content generation, customer segmentation, and campaign optimisation are the three major applications of AI in advertising. AI can help marketers and advertisers create engaging and persuasive content, segment customers based on various criteria, and optimise campaigns for better results.