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Khaled Diab is an award-winning journalist, writer and blogger who discusses the impact of artificial intelligence (AI) on the media and journalism. AI has been making leaps and bounds in recent years, making it increasingly difficult to prove that a human is behind written or spoken communication. This has led to companies such as Bild and BuzzFeed using AI to generate content and quizzes. This article explores the potential effects of AI on journalism and the media, and how it could shape the future of the profession.