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Todd Marks, the award-winning Founder and CEO of Mindgrub Technologies, explains the potential of Artificial Intelligence (AI) for marketers. AI can be used for optimizations, such as ad placements, increasing sales, and improving customer loyalty. AI can also be used to create ads and video from text, personalize the online experience, and create content. AI-powered content creation tools such as Jasper.ai and Copy.ai are becoming increasingly popular among marketers.