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Generative AI is a branch of artificial intelligence that uses neural networks, machine learning and statistical methods to generate new and original content such as images, videos, audio, text, music and more. It has gained sudden popularity due to its efficiency and creativity, and the global generative AI market is forecasted to reach $53.9 billion by 2028. Tools like ChatGPT, Copy.AI, DALL-E, Bard and more are popping up in conversations and surprising users with their capabilities.