ChatGPT is a chatbot that has the potential to do much more than any rule-based chatbot ever could. This new generation of AI-powered tools is capable of natural-language processing and machine learning, which can improve the automation of individual customer interactions as well as enhance the overall customer experience. Self-storage operators can use ChatGPT to engage tenants and prospective customers, generate ideas and formulate strategies for better content, and do keyword research. Additionally, ChatGPT can help create content for marketing collateral and campaigns.