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Dogtown Media, a mobile technology studio based in Venice Beach, California, has been working in the AI/ML space for the past seven years. Recently, they used generative AI to build an AI-powered chatbot app, Merlin AI, and launched it in app stores in just eight days. Since launching Merlin, they have seen impressive results, including 100,000 downloads across 202 countries, 4 million AI-to-user interactions and an average engagement time of 33 minutes per session. This article looks at how ChatGPT can be used to speed up business processes.