Generative AI, such as OpenAI’s ChatGPT chatbot, has captured the imagination of academics, businesses and the public, and reintroduced debates around the impact of artificial intelligence. Combining natural language processing (NLP) technology with models such as GPT-3 and GPT-4, organisations are able to create a more personalised chatbot experience for customers. Integrator Sprint Reply is helping organisations to get the best value out of chatbot technology, powered by GPT models, and to determine which business processes would truly benefit from generative AI deployments. Tim Shepheard-Walwyn, technical director and associate partner at Sprint Reply, believes that the adoption of large language models can help organisations to better understand their intentions and innovate long-term.
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