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Apple has reportedly developed an AI chatbot called “Apple GPT,” but its release plans remain uncertain. Insiders reveal that the company is dedicating significant efforts to incorporate generative AI into its products, such as enhancing Siri to be more conversational and providing support to AppleCare staff. The company’s approach is led by Apple AI chief John Giannandrea and CEO Tim Cook advocates for broader AI regulation. Apple has not yet disclosed any specific plans for the technology, but it is evident that the company is investing in AI.