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Digital virtual agents are revolutionizing customer service by providing personalized, efficient, and round-the-clock support. Leveraging AI and NLP technologies, these agents come in various forms such as chatbots and voice assistants. They offer customers instant responses, personalized interactions, and efficient issue resolution, while also ensuring consistent support across multiple channels. This article explores how digital virtual agents enhance customer satisfaction, examines real-world success stories, and discusses the challenges and considerations involved.