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Mobile retail platform BNew Mobiles is using CM.com’s advanced solutions to improve customer experience (CX). Conversational commerce is the intersection of conversation and conversion, and can increase the lead-to-conversion ratio by 2.5 times. 71% of consumers expect personalised interactions from companies, and 76% get frustrated when this does not happen. AI-based ecosystems can make product discovery faster, recommend suitable items, provide information and help close transactions. Conversational commerce also enhances marketing and promotion, accomplishing more lead generations than traditional tools and eventually ensuring a higher ROI for brands.
