Gary Marcus, a 53-year-old entrepreneur and NYU professor emeritus, has become a media darling of the ChatGPT era due to his calls for more control over AI. His success has been so spectacular that President Biden has summoned the lords of AI to figure out what to do about it. Marcus has become one of the go-to talking heads on this breakout topic, with a TED talk, Substack, podcast, and interviews with major media outlets.