Cloud communications is a form of communication that bypasses the traditional PSTN and uses internet connections. Infobip is a market-leading full-stack communications platform-as-a-service (CPaaS) company that strives to democratize interaction between businesses and consumers through its services. It offers a range of channels such as SMS, MMS, email, WhatsApp, voice, mobile app messaging, RCS, live chat, Facebook Messenger, Instagram, Viber, Google’s Business Messages, Apple Messages, and more. The company has grown exponentially since its establishment in 2006, and now employs more than 3,600 employees across the globe.