Another Look At Artificial Intelligence: The Pros And Cons For Communicators

As technology advances, the utilization of artificial intelligence (AI) and natural language processing (NLP) tools like ChatGPT has become increasingly prevalent in various industries, including communications and public relations (PR). This article explores the pros and cons of using AI and ChatGPT for communications and PR practitioners, including examples. It is important to note that while AI and ChatGPT can be useful tools, they should be handled with caution and supervised by a human mind.