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Maersk technology is no stranger to new technologies, and the latest is ChatGPT, an AI language processing technology that provides a conversational interface. This technology has the potential to improve lives by dealing with ordinary tasks such as writing job descriptions, articles, or educational memos, as well as providing customers with more self-help online. Maersk is currently using this generative AI technology on Maersk.com to auto-generate FAQs and improve accuracy of Search queries. In the future, this technology could be used for software code-generation or super intelligent ChatBots with language translation.