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ChatGPT, a chatbot developed by OpenAI, has taken the business world by storm and has been followed by Microsoft’s investment in OpenAI and the launch of a new version of its search engine Bing. Google has reacted by launching Bard, its own attempt to create an AI chatbot leveraging the power of large language models. Both Google and Microsoft are now making their chatbots available through an API, enabling software developers from other firms to integrate them into their products. This technology has many shortcomings, but is improving rapidly and is showing great promise, with an explosion of service innovations and new digital user experiences on the horizon.