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Digital marketing is an essential part of marketing which makes use of digital platforms such as social media, email, websites, applications, and other digital platforms to promote a company’s goods and services. Australia is a legitimate growth market for digital marketing, where 30% of digital marketing talent is expat due to the lack of talent locally. A digital marketing strategy is needed to identify and clarify the business, establish objectives, analyze and research the market, develop a strategy, and execute and measure the results.
