Google’s launch of its AI-powered chatbot, Bard, went wrong when its first advertisement showed it was unable to find and present accurate information to users. Research by professors at the Indiana University Kelley School of Business and the University of Minnesota’s Carlson School of Management explains why it may be harder for the creator of the world’s largest search engine to write off the situation as a temporary issue. The research shows that releasing incomplete products and subsequently fixing bugs and providing additional features may not be the best strategy for AI, as seen through a one-day $100 billion decrease in market value for Alphabet, Google’s parent company. Findings in an article accepted by the journal ACM Transactions on Computer-Human Interaction indicates that errors that occur early in users’ interactions with an algorithm can have a lasting impact.
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