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J&K Bank recently launched JIA, an AI-enabled Chatbot, to help with client interaction and provide more individualised service. The launch was attended by J&K Bank’s managing director and CEO, executive director, and other senior officers. JIA is part of the Bank’s commitment to enhancing client experiences and improving customer journeys across all accessible channels. It is a minor but crucial initial step that will soon change the Bank’s digital services environment, ensuring convenience and security for customers.