ChatGPT (Generative Pre-trained Transformer) is a revolutionary AI chatbot that is currently revolutionizing several industries, including public relations. It can be used to research, develop, identify customer values or changing trends, and strategize optimal campaigns for clients in a matter of seconds. OpenAI launched ChatGPT in November 2022, and it has since grown in popularity, with people finding ways to monetize it. This article provides simple steps to using ChatGPT and developing a winning public relations strategy.