GM recently announced plans to incorporate ChatGPT, one of the world’s most powerful conversational AI technologies, into their cars. This would enable drivers to communicate with their vehicles and access information such as how to use vehicle features, program functions, and integrate schedules. GM is the first automobile manufacturer to use ChatGPT in their vehicles, and other early adopters are likely to follow. This development raises questions of how ‘conversational AI in cars’ will affect not only the automotive industry but also society at large. The global in-car infotainment industry was valued at $21,410 million in 2020 and is expected to reach $37,530.4 million by 2028. However, privacy and security are key issues surrounding conversational AI technology.