The insights-as-a-service market is expected to see exponential growth in the next few years, reaching $10.99 billion in 2028. Major trends include AI-driven insights, augmented analytics, real-time and streaming analytics, and automated data governance. The growing prevalence of big data is a key driver for this market. Other drivers include a focus on user experience, hybrid and multi-cloud deployments, explainability in AI, integration with IoT, and data governance and compliance. Major companies in this market include Microsoft, Dell, Deloitte, Accenture, IBM, Oracle, Tata Consultancy Services, and more.