Media Asset Management (mam) Solutions Market Size Is Set To Grow By Usd 18.84 Billion From 2024-2028, Gradual Shift From On-premises To Cloud-based Media Asset Management Solutions To Boost The Market Growth, Technavio

The global media asset management (MAM) solutions market is expected to grow at a CAGR of 31.02% from 2024-2028, driven by the shift towards cloud-based solutions and the rising adoption of analytics for media asset management. Key players in the market include Amazon, Microsoft, and IBM. Content analytics and predictive analytics are widely used for effective digital content management. The market is facing challenges related to data privacy and security concerns.