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The MENA region is experiencing a digital transformation driven by the rise in smartphone users and increased internet consumption during the pandemic. This has led to a surge in investments in tech-led start-ups, particularly in fintech. The industry is expected to grow significantly in the next decade, driven by the adoption of advanced technologies like 5G, cloud, AI, and IoT. Key players are offering new digital offerings and end-use industries are being facilitated by digital transformation initiatives.