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The media and entertainment industry is facing challenges in managing vast content repositories while keeping up with consumer preferences. Technology, such as cloud computing, big data analytics, and AI, is playing a crucial role in overcoming these challenges. The rise of streaming services and social media has led to a decline in traditional television viewership, and platforms are now focusing on creating original and interactive content. The proliferation of data, driven by platforms like YouTube, Netflix, and social media, is also a significant factor in this industry’s evolution. Smartphones are becoming the primary device for consuming multimedia content.