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The article discusses the concept of digital twins, which are virtual representations of physical objects or systems that provide real-time insights and predictive analytics. The market for digital twins is expected to grow significantly in the coming years, driven by advancements in technology such as Industry 4.0, big data analytics, IoT, AI, and ML. Digital twins have a wide range of applications across industries, including automotive, healthcare, retail, and energy, and are seen as a valuable tool for driving innovation and efficiency. Sustainability is also a key factor in the adoption of digital twins.