This article discusses the current state and projected growth of the global big data market, highlighting its impact on the digital economy and various industries. It also analyzes the market’s characteristics, COVID-19 impact, and competitive environment, projecting a robust growth trajectory with a compound annual growth rate (CAGR) of 13.35% from 2018 to 2023. The article emphasizes the potential for big data in streamlining operations and improving business agility, and the importance of R&D and technological advancements for maintaining a competitive edge.