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This article focuses on the developments in digital storage systems and software and their use in various workflows. It also looks at the changing architecture of digital storage and memory technology and its impact on the market for storage systems and software in 2024 and beyond. Additionally, it discusses the demand for more storage and memory driven by big data analysis applications such as AI for data and how this will be key elements in digital transformation. Finally, it looks at the expected investment into cloud capacity in an effort to support AI program maturation and the value gap between hard drive storage and all-flash solutions.