Add to Favourites
To login click here
Technologies like Generative AI, machine learning and big data analytics are transforming the e-commerce and retail landscape in India, improving and personalising consumer experiences. Industry leaders believe that social commerce momentum is here to stay and are looking at traditional and offline formats to drive consumers’ shopping experiences. The panel discussion on ‘Navigating Online Offline Retail Convergence: Strategies for Success’ deliberated on various aspects like market opportunity, the outlook for 2024, omnichannel retail strategies and the role of new and emerging technologies in driving consumers’ shopping experiences.
