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The travel industry has been revolutionized by technology, with the emergence of Online Travel Agencies (OTAs) like Expedia, Booking.com, and Airbnb. These platforms provide convenience and access to travel information and booking, as well as the ability to compare prices and read reviews. OTAs have also tapped into the potential of big data to offer personalized travel suggestions, optimize pricing models, and forecast market trends. Smartphones and tablets have become travel companions, providing a channel for real-time customer service and support, and allowing local businesses to appear alongside travel giants in apps and search results.