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Snowflake is a data-as-a-service company that specializes in cloud-based infrastructure for data warehouses, data lakes, and machine learning. CEO Frank Slootman has noted that while many customers are interested in generative AI, they have not yet identified concrete objectives or projects in which this technology is beneficial. Snowflake’s infrastructure is becoming increasingly important for businesses of all sizes investing in digital transformation, and the company is an important pillar of the broader AI movement.