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The global prescriptive analytics market generated $1.96 billion in 2018, and is anticipated to reach $12.35 billion by 2026, registering at a CAGR of 26.6%. The market is driven by the rise in requirement for extensive market analytics solutions, emergence of new technologies including big data and IoT, and increase in demand for cloud-based predictive analytics. The operations segment held the largest market share in the global prescriptive analytics market, accounting for nearly one-third of the total market share in 2018. Key industry verticals include healthcare, BFSI, IT and telecommunications, retail, and others.
