We are now at the forefront of a technological revolution that is taking place in the world of sports, just as it has taken place in the entire global society some years or even decades ago. Artificial Intelligence, Big Data, Cloud services and generally, data analytic systems have become quite common in contemporary sports environments. InfoSys recently announced it has signed tennis top player Iga Swiatek and Rafael Nadal as their brand ambassadors, showing that the world of technology and the world of sports are merging. Technology is transforming the fans’ experience, as well as the performance of the athletes themselves.