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The rise of online auto sales has revolutionised the new car buying process, providing a one-stop solution that brings together buyers, dealerships, and a vast catalogue of brands plus models under one roof. Changing consumer preferences and digitalisation is disrupting traditional business models in the automotive industry, as the industry adapts to megatrends such as connectivity, autonomous driving, shared services, artificial intelligence, big data, analytics, the internet of things, blockchain, and electric mobility. Moreover, seamless online-offline integration is likely to shape the next phase of the digital automotive revolution.