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B2B businesses are increasingly investing in marketing strategies to stay ahead of the curve. According to a survey conducted by Statista, 50% of respondents reported their intention to increase spending in the upcoming year. Email marketing, social media, blogging, content marketing, SEO, and tradeshows and events are the most popular tactics implemented by B2B businesses. Account-based marketing, content marketing, and data-driven decision making are some of the top trends that are reshaping B2B marketing.
