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Big data analytics is the process of extracting patterns, trends and meaningful information from large and complex datasets. It involves the use of advanced analytics techniques such as quantitative statistics, optimisation, forecasting, machine learning and deep learning. Big data analytics helps businesses make data-informed decisions, identify new focus areas and find avenues for growth and development. Cloud computing has made it possible for even small companies to venture into big data analytics and provide quick and effective data driven solutions to their customers.