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India has become a preferred destination for companies to expand their supply chains due to government support, a large market base, technological advancements, and infrastructural development. Piyush Agarwal, Vice-President of Supply Chain at Pepperfry, shares his views on the future of the online market, the challenges it faces, and the potential opportunities. Agarwal explains that the world is moving towards online, and this has been further fuelled by the pandemic. He also discusses how Pepperfry is reducing overhead costs and plans to make India’s homegrown businesses and exporters more competitive.