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BT and Digital 3&4 (D3&4) have announced a major step forward for the television industry with the move of ITV and Channel 4’s terrestrial Freeview channels to cloud-based processing. The multi-million-pound contract between BT and D3&4 will provide benefits such as improved operational efficiency, cost savings, lowered energy consumption, and increased flexibility for production and distribution. This is the first time that cloud processing of digital terrestrial TV channels has been completed on this scale.